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Starting today, nearly 1,800 digital billboards across New York City—starting with the massive screens in Times Square and emanating throughout all five boroughs—will display images from artists with COVID19-related messages of public safety, along with messages of hope for the city and gratitude for its essential workers. The campaign is a collaboration between the public art programme Times Square Arts and the NYC museum Poster House. More than 20 artists and designers are participating, including Milton Glaser, Maira Kalman, Debbie Millman, Paula Scher and others. Each of the effort’s 1,774 digital kiosks and billboards was donated for use in the project.
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